This Master in Business Administration with a Major in Digital Marketing will give professionals tools they require to adapt their approaches and continuously integrate new developments in their work process and decision making. This program will teach to manage technology constant changes and how they affect consumer behaviour, completely revolutionizing the traditional approach to marketing.
  • Degree MBA
  • Study Type Full-time
  • Study Length 18 months
  • Start Date Feb, Sep
  • Tuition Fees 30,840 CHF
Modules (33)
  • Financial Accounting (1-2)
  • Management Accounting (1-2)
  • Budgeting and Control
  • Business Plan Creation & Dev.
  • New Business Development
  • Financing Entrepreunarial Ventures
  • Business Leadership & Strategy
  • Consumer Behaviour
  • Financial Statement Analysis (1-2)
  • Multimedia Development
  • Online Commerce
  • IT Project Management
  • Online Commerce
  • Financial Market & Instrument
  • Principles of Finance
  • Foreign Market Analysis (1-2)
  • Corporate Governance
  • Human Resourses Management
  • Principal of Law & Taxation
  • Venture Capital
  • Total Quality Management
  • Principal Of Management
  • Marketing (1-2)
  • Corporate Taxation
  • Electives: Understanding Global Society
  • Socialogy (1-3)
  • Economic History
  • Major Subjects: Digital Business
  • Community Management
  • Techniques of Website Creation
  • Cyber Law
  • Media Effectiveness and Management
  • Case Studies
Entry requirements
  • IELTS : 6
  • TOEFL : 70 - TOEFL IBT 70
  • Work Experience : 2 - Bachelor degree or equivalent in a related field (plus 2 years experience). For Executive Master, 5 years experience
  • Other : Selection Criteria
    GBS’s selection process emphasises leadership potential, academic ability, personal qualities and competencies. We are looking for candidates with managerial experience, people skills and a proven academic record.

    Admission Requirements

    - Bachelor degree or equivalent in a related field (plus 2 years experience). For Executive Master, 5 years experience

    - Completed application form with passport photo included

    - Photocopy of all academic diplomas or certificates

    - Official English exam results: IELTS 6.0, TOEFL IBT 70, proof of studying previously in an English speaking environment for a minimum of 3 years, or successful completion of the university’s admission examination.

    - Photocopy of your passport

    - Receipt for the payment of the application fee

    - Curriculum Vitae (C.V.)

    - Recommendation letter
  • Degree MBA
  • Study Type Full-time
  • Study Length 18 months
  • Start Date Feb, Sep
  • Tuition Fees 30,840 CHF
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