The MBA with Specialism in Marketing is the ideal way to extend your MBA to meet specific career requirements and gain a deeper understanding of marketing. You work towards your MBA on a course-by-course basis. After completing three courses, you are eligible for a Postgraduate Certificate in Business Administration, and after six courses for a Postgraduate Diploma. The certificate and diploma awards are formal recognition of your progress; they can also be used as exit awards. Specialist awards are available at diploma level depending on your choice of courses.
  • Degree MBA
  • Study Type Part-time
  • Study Length 24 months
  • Start Date September
  • Tuition Fees 925 GBP
Modules (17)
  • Accounting
  • Economics
  • Finance
  • Marketing
  • Organisational Behaviour
  • Project Management
  • Strategic Planning
  • Specialist Elective Modules:Consumer Behaviour
  • International Marketing
  • Marketing Channels
  • Marketing Communications
  • Marketing Research
  • Negotiation
  • Quantitative Methods
  • Principles of Retailing
  • Sales Force Management
  • Services Marketing
Entry requirements
  • Other : Applications and Admissions: If you would like to study an MBA with Specialism in Marketing, you should read the relevant Student Handbook, listed below, to ensure that you understand the programme structure. You should then order your first course and begin study.

    You can then formally 'matriculate' (be accepted as a student of Heriot-Watt University) when you have downloaded and completed a Programme Entry Form and provided evidence of your prior academic qualifications (normally a degree with first or second class honours from a university recognised by Heriot-Watt University).

    Alternatively, you can matriculate for the MBA when you have passed 3 courses (one of which must be a core course for the MBA).

    The EBS Student Handbooks will help to guide you through your programme. They provide background information on EBS and the MBA programmes, as well as procedural guidance notes and a full list of exam regulations.
  • Degree MBA
  • Study Type Part-time
  • Study Length 24 months
  • Start Date September
  • Tuition Fees 925 GBP